The story of the Thai tennis coach points out that the rise of the emerging stock market is due to non-essential consumer goods stocks and this trend continues to be promoted by investors.
Samark Srisarakham first came to Bangkok with his brother when he was 11 years old, sleeping in a public bed right next to a tennis court. He did not dare to imagine growing up with life with beautiful restaurants, new clothes and the most modern electric appliances.
But 30 years later, he became a tennis coach in the Thai capital. He is a perfect illustration of what former Goldman Sachs bank president Jim O’Neil called “the greatest story in the world” when it comes to investing: consumer advancement in emerging markets.
Coming from a poor town in rural northern Thailand, Samak owns 3 properties and 2 cars. His two daughters attend international school, and his family has a collection of smartphones and tablets. Samak’s life-changing stories from poverty to wealth are the key to explaining the biggest gains in emerging-market stocks this year.
Shares of non-essential consumer companies rose 23% in 2017. These companies specialize in selling products that serve purposes beyond what is needed when consumers have more than enough money to spend. Rising technology stocks helped push MSCI emerging market index the best year since 2009.
Angelo Corbetta, Head of Asia Equity at Pioneer Investments Ltd in London, said: Consumer spending is a key driver of growth across emerging markets, especially in Europe. ASIAN.
While poorer countries suffer from a shortage of infrastructure, e-commerce is filling that gap. Thus, it helps to boost consumption through going to select stores according to buyers’ needs. Consumption trends have changed rapidly in the past few years with sales focused on online sales improved with an increasing number of users of digital technology.