Will Google Refuse Advertising?

There is quite a bit of pressure on Google from MPs, UK Music and FA to refuse Viagogo advertising, so the big question is if the giant would consider accepting cash. Viagogo pays cash to have their ticket website at the highest search ranking, and several MPs, the trade body of UK Music and even a signed letter by the Football Association, is part of the urge directed at Google.

Paid advertising is how Google makes money and where this comes in is easier to explain by going back to where it all started. The letter recently sent to the senior executives of Google was first shown to the Guardian who shared that Viagogo’s notoriety in Google search rankings guides consumers to purchase theatre tickets, sports and music tickets that could be invalid. The signatories also included concerns that some of the fans were directed to the site, it’s a common channel for vendors to resell tickets with a massive markup and this takes place even while there are still tickets available elsewhere.

Google is known for their strict rules especially when it comes to search engine optimisation and may be in breach of its own set of rules and guidelines, which strictly demand that businesses who purchase prominence in Google search results via pay-per-click AdWords service must comply with all local and international laws. The letter mentions that legal proceeding must be brought against Google as the worlds most trusted brand for accepting cash in promoting the least trusted of them all. To Google obviously, Viagogo is a valuable client who spends considerable amounts on yearly paid advertising, and on the other side, Google has a responsibility to protect consumers.

Viagogo Facing Criticism

Viagogo, a UK website has also faced a load of criticism for its contentious business practices, it originates 75% of its site traffic from referrals via the search engine according to SimilaWeb data analysis. Sharon Hodgson, Labour MP, was one of the signatories of the letter explained that she heard numerous times from customers who were distressed by Viagogo. They were guided to the website due to its prominent position as they placed by Google as their too search. It is wrong that such a website as Google, who are trusted by thousands of online consumers direct these online clients to the most untrustworthy site on the web. Google’s main objective should be to protect consumers and to take all the necessary action to guarantee their safety, and many are looking forward to working with Google to correct this in the near future.

Only a few months ago, actually, it was in February of 2018 a new certification system was launched by Google, a system for ticket resellers with the objective to offer consumers a clearer form of information. What the signers of the letter now makes clear is that Google needs to ban the use of AdWords from Viagogo, it enables companies to leapfrog to the top, to enjoy top results from searches and it is all possible in exchange for a fee, the fee is a paid for link every time a searcher clicks on it. All eyes on now on Google and how it will handle the situation.

Say No to Timeshares

For the amateur traveler, the idea of having a timeshare is exciting and new. You are promised great prices for accommodation at top rated resorts every time you go on vacation, as well as a gift for just listening to the pitch. If you are smart, you would sit through the pitch, take your gift and head in the opposite direction. If you want to be fair and yet even smarter, walk away from anyone who offers you anything for free, there is usually a catch that you don’t want to be a part of.

I was a victim of this earlier this year when I went to the Bahamas on vacation for only 3 days and 2 nights. There I was, relaxing on the beach with my cousin on the first day, and approached by a man who was selling tonnes of services. He offered us a free breakfast and dinner, all we had to do was show up at a resort. We spent close to three hours just sitting and talking to someone before we got our breakfast, only to realize they were trying to sell us a timeshare package. Imagine how annoyed we were to waste half the day and our time was already limited. They didn’t even want us to leave, we had to fight our way to get out of there. If someone offers you something like this, be aware, it may be someone who is pitching timeshares and you don’t want to waste your vacation listening to what they have to offer, no matter how good the free gift may seem.

Timeshares are pitched as a dream vacation and a once in a lifetime opportunity that you don’t want to miss. While the majority of offers are legitimate and you do have genuine deals, in the long run, you would realize that owning a timeshare is not worth it and by the time you get back home from your vacation, it would be too late to stop the transaction. A timeshare allows you to use property for a certain part of the year, and the length depends on how much shares you own. So, for instance, if you own 2 shares out of 52, then you can stay at the property for 2 weeks in the year (a year has 52 sometimes 53 weeks). Whoever is selling you the timeshare may inform you of the cost to purchase the share but they may fail to tell you about all the other fees and charges or they may have a clause in the contract where fees are subject to change.

Usually, with timeshares, you are charged a yearly maintenance fee, property tax, utilities and other fees. Sometimes you may think it is affordable because you pay an initial deposit and maybe a small monthly fee. However, did you consider the hidden costs such as airfare travel to get to the resort every year? It also limits where you spend your vacation and you may have to book your slot months in advance. What if you decide to cancel your vacation or visit a different country? You would still be stuck paying for your share year after year. Trust me, you would rather use that money on an exotic vacation somewhere else. If you do sit through one of these pitches, never give them your credit card information.

5 Ways to Improve Your Finances

It is never easy achieving financial goals and are ones that do not happen overnight. Improving your finances takes dedication, control and understanding the steps you need to take to avoid spending on things that are recreational or not needed. However, there are some steps that you can take to do just that and here are five of them.

1. Make Savings Automated

Many times it can be difficult to put money away for savings when you live from paycheck to paycheck. However, you can save if you make saving money a priority, as it can make you live with the money you do have. Automated savings can help you, as by setting up transfers that are automated you can set aside an amount that will be taken out every paycheck you get. There are even automated savings applications such as Digit that can make the process easier. Automated bill payments are also a good idea in order to make sure you pay on time and keep a healthy credit score.

2. Lose Recurring Expenses

One of the easier things you can do to improve your finances is rid yourself of recurring monthly expenses. Look at things such as your cable bill, cell phone bill, streaming service, even a gym membership you do not use often. Look into lowing cost plans for such thing as cable and cell phone serviced and get rid of monthly subscriptions you do not really need. Look at recurring expenses and what you can do without and they will add up when you ditch them and help you save more money.

3. Maybe a New Bank is in the Cards

Banks often charge hefty fees, especially when you do not use your banks ATM and for overdrafts. Look at the fees that are associated with your bank account and stack them up against what others will charge. Checking fees with different banks can help you find the one that has the lowest fees and if you do have them incurred it will not cost you an arm and a leg.

4. Insurance Issues

Many times people look for the best insurance and then after purchasing a policy, does not matter what it is for, they forget about it. Insurance rates will change and if you shop around you can find a better price for what you need covered. You can also save some money if you raise the deductible as well or getting rid of coverage levels. In this case you may have to pay a little bit more for coverage, but if you have a very clean driving record and no problems with your home in homeowner’s insurance in the long-run you can save a significant amount of money.

5. Declutter

This can be the easiest thing to do to save money, as getting rid of items you don’t use can help you out. You can sell items online and for things that need upkeep you can get rid of that cost as well. From clothing to old video games to CD’s and toys decluttering what you have will not only save money, but you can make some as well. On top of that your significant other will likely be a happy camper with a little decluttering.